Saturday, March 18, 2006

Bad Use of Low-Cost Postage

Brazilian postal service (Correios), one of the few things run by the brazilian government that works really well, offers a low-cost postage alternative, called "carta social" (word-by-word translation would read "social letter"). The "carta social", as per the Correios website, is "a postal service offered by Correios to facilitate the access to the postal services for those from the less favoured social classes of the Brazilian population.". It has some requirements, such as the need to be always hand-written, always be addressed to and from an individual, among others, but it is not like the similar product offered by the USPS called Nonprofit Mail, which requires a formal approval from the USPS. Here, anyone can just label an envelope "carta social" and pay one cent (R$ 0.01) for the postage, as a symbolic rate. Quite fair for a company run by the government, right? The government has the obligation to offer such a service.

The problem is that there is always someone that thinks the goverment is hiding the low-cost postage from the population just because they don't want all the population to know they can send a letter for just a penny. And I think they do, in a sense. No matter how much you emphasize on the correct usage of the product, there will be a lot of guys labeling their mail as "carta social", just to save a couple of bucks, intentionally forgetting (or ignoring) the noble intention of the service offered. I am not even close of being an enthusiast of the Brazilian government, but I'll understand if they don't want everybody to know about the existence of the "carta social" at all.

After the invention of the Internet, I haven't received much personal mail. In the past, I used to receive some letters and christmas cards labeled as "carta social". From people like me, engineers, that I don't think would have their budget hurt by that extra dollar. I just used to get back to those guys and ask "Hey, do you know what "carta social" was created for?". Two answers I normally get are: "No." or "For paying just a penny for the postage.". This makes me really sad. Someone just told them that writing those two words on the front of the envelope allows them to pay just a penny for the postage. Couldn't they just tell them the whole story?!?

But what really pisses me off are those "spam" email chains that we always receive, with an intrincate conspiracy theory around the government, that they hide the low-cost postage from the people to make more money on the taxpayers and, because of that, everybody should use the "carta social" as a way to show them that the people's power cannot be denied, bla, bla, bla...

If the spam was to encourage everybody to discuss the R$ 0.55 rate for the regular mail postage, I'd be ok with them. I'd still just delete it, because I think the rate is reasonable (although slightly high), comparing to the $0.39 (about R$ 0.85 today) americans pay for first-class postage.

By the way, although I didn't pay anything to use this blog system, I could label it a "social blog post", due to its informative, non-profit nature... What do you think?

Sunday, March 05, 2006

Telemarketing & Phone Soliciting

Along the years I've developed some strategies to pick up phone calls. I always answer the "Who is this?" question with a "Who do you want to talk to?" question, for example. I have a caller-id box so whenever I see a number I do not recognize, I know it is either a wrong number call, a seller or a solicitor. I always help wrong number callers, if they allow me to do so (some hang up before even saying "I am sorry."). On the other hand, I never help sellers or solicitors.

Not rarely I listen to someone on the phone saying "I wanna talk to the responsible for this house". What is that supposed to mean? She (it is normally a woman on the other end, don't ask me why) doesn't even know your name or the name of the responsible for the house. But she wants to speak to "him" anyway. I used to ask "What is the subject?", but they keep saying "Are you the responsible?". I have improved my answering strategies recently and currently I am only saying "Do you happen to know the name of the responsible for this house?", invariably receiving a "No." as an answer. Then I just say "Okay. I think you don't really NEED to speak to him. *click*." Sometimes they call me back in a matter of seconds. I then yell at them and they do not call me anymore.

Some months ago, I had a call from a Citibank representative. They wanted to convince me to open a checking and/or investments account with them. I do not know how they select who they are going to call, because my financial situation shouldn't be that attractive to Citibank after all... I don't have much debt or much credit. Whatever. I don't tend to spend much time listening to those telemarketing operators, because as soon as I realize it is a call that does not interest me, I just speak out loud "I AM NOT INTERESTED, THANKS. *click*." and hang up, while the operator is still babbling on the other end. Some people wait for them to finish their part and then say that are not interested on the product or service being offered. Definitely sound more polite than my approach, but I am sorry, I am not going to waste my time being polite to someone I don't know, that is most likely not going to be polite with me after I decline the offer and hang up the phone, who is offering something I do not want. After all, they are trained (and paid for) to listen to people much ruder than me. And I don't really consider my approach rude at all. I can sleep right all night after I do this. And at the end, it saves my time and their time.

Getting back to the Citi call... After I hung up on the caller, it took about 30 seconds for them to ring me back. I used the exact same procedure, with one minor addition: "YOU HAVE JUST CALLED ME MOMENTS AGO. I AM NOT INTERESTED, THANKS. *click*.". I think it was another person calling this time. I was not sure, because it was fast, really fast. Less than one minute later, phone rings again. Guess who? Citibank! I had to use a few more words, this time, but it worked out: "THIS IS THE THIRD TIME YOU CALL ME. I ALREADY SAID I AM NOT INTERESTED. IF YOU CALL ME AGAIN I WILL BE FORCED TO FILE A FORMAL CLAIM AGAINST CITIBANK. THANKS. *click*.". No one ever called me after that. I think all three calls took me less time than if I decided to hear the entire Citi proposal, decline to it, explain why I don't want another checking account free of tariffs for an entire year, a free additional credit card, etc, etc, etc, and that I do not know anyone else they could call to offer the same thing. This last time, I am sure it was another person, because it was a female voice, instead of a male from the two previous calls. I think they just keep my number on their system, so another team member can pick my number and keep calling. They ought to be obligated to take it out from the queue as soon as the prospective client declines the offer, but looks like they don't do this to unpolite clients...

It was my glory when I received a memo from my company's top management giving explicit instructions on how to deal with phone solicitors. They were very clear: "Do not waste any time listening to solicitors. You don't need to feel bad, our Company already gives a great deal of money to charities and recognized fundraising institutions. Just politely decline and hang up the phone or, if you really want to contribute with their cause, give your home number and ask them to call you back later.". I still have that memo. I love it.

I act just like my company. If I decide to help (and I do help), I'll look for an institution and will give them some money. If I want to buy something or switch to another financial institution, I'll research and look for it, most probably ruling out those that called me in the past.

I want to make it very clear that I am not against charities or any other kind of fundraisers. I just do not agree on how they spread their cause using the telephone. I don't want to listen to them when they want me to. I want to be heard when I have something to say, in this particular case. That said, I just ask solicitors and sellers to send me letters or emails instead of calling me on the phone. If I am not interested or if I can't help, I swear I will recycle all the letters.